Building a responsive website for a local bowling alley
Self-directed with feedback from mentor and peers
UX / UI Designer
Sketch App, Invision, and Photoshop
March 2019, 2 weeks
In order to build an online presence, Buena Lanes wants to launch a brand-new website that show cases everything the bowling center has to offer.
This is a speculative project, and I am not affiliated with Buena Lanes.
There are an estimated 5,400 bowling alleys in the US. Because of the decline in interest in bowling.
One of the key factor that differentiates bowling alleys that succeed vs bowling alleys that fail, are how they manage to attract foot traffic during their open play. Which explains why bowling centers have now shifted their focus on recreational bowlers instead of league bowlers. Because of this change in business approach Buena Lanes wants to update and launch a brand new responsive website that will attract more recreational bowlers.
Click to show more, or scroll to view the final product.
Lastly I applied my branding and styling to my revised mid-fidelity wireframes and created a high-fidelity wireframe and prototype using Invision.
Although we can always do more additional usability testing, as it stands the prototype is ready to be handed off.
From the strict two week timeline, to the main website not having much information to base my design off of, this project definitely had some challenges starting out. But with a little perseverance I am happy to have end my project with a design that I am proud of. Some things I’ve learned during this project was improving my skills in responsive web design, designing around an existing brand and setting a strict schedule for myself in order to meet deadlines.